Hong Kong airline Dragonair is to be rebranded as Cathay Dragon in line with its parent Cathay Pacific.
The airline, which operates a fleet of Airbus A320, A321 and A330 aircraft, will also receive a new branding and logo which resembles that of Cathay Pacific, which was recently revamped.
By more closely aligning the two brands, this rebranding will capitalise on Cathay Pacific’s high international brand recognition and leverage on Cathay Dragon’s unique connectivity into Mainland China – one of the world’s fastest-growing business and leisure travel markets. The airlines’ customers will benefit from greater convenience and a more seamless travel experience.
Cathay Pacific’s Chief Executive Ivan Chu said: “We are very proud of what we have achieved together. Cathay Dragon is a brand that will be recognisably part of the Cathay Pacific Group for our customers from different parts of the world. The rebranding will enable us to capture the fast-growing passenger flows across the two carriers by creating a more seamless travel experience.
The new livery will appear for the first time on one of Cathay Dragon’s Airbus A330-300 aircraft in April and will be progressively introduced to the rest of the airline’s fleet.
Author
