In its bid to become the leading value carrier flying across the North Atlantic, Aer Lingus has today unveiled its new livery and brand refresh.
The scheme still features the iconic shamrock motif, which has been modified slightly with a tilt “To symbolise dynamism and speed, with heart-shaped leaves reflecting the warmth and hospitality of the brand.”
Now, rather than a mostly green fuselage, the carrier’s aircraft feature a mostly white body with a teal and green tail.
According to the airline: “The Aer Lingus logo font has changed to ‘diodrum’ and the dominant colour is teal. The body of the new look Aer Lingus aircraft will be white with a teal-coloured tail and engines, bringing a sleek, contemporary feel to the design.”
The refresh is part of the airline’s ambitious growth plan which will see Aer Lingus increase its North Atlantic fleet from 17 to 30 aircraft by 2023. Overall, Aer Lingus plans to grow its A330 fleet to 16 aircraft (from 13 in 2017) and invest in 14 new A321LRs to provide capacity for growth across the Atlantic and within Europe.
Sean Doyle, Chief Executive Officer, Aer Lingus said: “We have ambitious plans for our future and the years ahead, yet we are aware of challenges facing the modern industry and thus investment in our new brand identity and livery; our new uniforms which will be unveiled later this year; and our fleet expansion are considered investments in the future of Aer Lingus to enable us realise our ambition to be the leading value carrier across the North Atlantic.”
Two aircraft have been painted so far: Airbus A330-300, EI-EDY, St Munchin and A320-200, EI-CVA, St Schira.
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