The name change will take place with the delivery of its new Airbus A330-200’s in 2013.
Fiji Airways was last used in 1970, and following losses the airline has decided to undertake a restructuring programme to try to improve the business and attract more passengers. Part of that is adding the ‘Fiji’ name to the airline, to hopefully increase awareness from passengers wanting to travel to the Pacific island nation.
David Pflieger, Air Pacific’s Managing Director and CEO, said “Globally there is high consumer awareness of Fiji as a holiday destination. We want to strengthen that association and also promote Fiji in every country we fly to. Returning to ‘Fiji Airways’ will better reflect our role as Fiji’s national carrier, and also assist Fiji by growing tourism and interest in the nation.”
Credit to World Airline News