It doesn’t seem long since Alitalia started painting its aircraft in the new livery we see today, but at a ceremony in Rome today, Airbus A330-200 I-EJGA was unveiled in a brand new corporate scheme.
The new scheme is clearly based on the Alitalia livery we all know well from the 1980s and 90s, but goes for a much more conservative look without the cheatline.
James Hogan, vice chairman of Alitalia and president and CEO of Etihad Airways, said: “The old Alitalia was a great brand but a challenged business. Now we are well on the way to seeing the rebirth of this iconic airline, in a new era of commercial success.
“The steps taken by Alitalia’s senior management team over the last five months are to be applauded. What we see here today is a business growing in confidence. The future is bright for the new Alitalia.”
“The new livery presented today marks a major milestone in the history of one of the most iconic Italian brands in the world,” added Luca Cordero di Montezemolo, chairman of Alitalia.
Some may consider this to be too much towards the ‘eurowhite’ which has plagued so many other European carriers, where the fuselage is devoid of any interesting scheme and simply painted white. But Alitalia may have been smart here, after so many criticised the placing of the cheatline below the windows on the previous livery.
What do you think?