ANA Holdings, owner of All Nippon Airways and various partners, has announced it is creating a brand new international airline to be called AirJapan.
AirJapan will be “an entirely new brand for medium-haul international routes, aiming to provide a thoughtful and caring passenger experience with a newly created service concept.”
ANA is creating the new airline as part of its 2020 plan to transform its business model and “pursue sustainable growth”, and today it has unveiled the livery and aircraft details for this new carrier.
According to the press release: the brand name “AirJapan” was selected in order to convey to people around the world that we are a Japanese airline, and to remind customers that we offer “Japanese Quality” in all that we do.
It will launch in 2023.
Aircraft Fleet & Livery
AirJapan will initially base its fleet on the Boeing 787-8 Dreamliner, possibly sourced from the All Nippon Airways fleet.
The aircraft will wear an all-white livery, with logo and tail livery of “sunrise” and “indigo” colours.
The AirJapan logo features the ‘r’ and ‘J’ in a shape that resembles “the image of a kind and thoughtful hand-to-hand interaction.”
Route Network and Service
AirJapan will be neither a low cost carrier (LCC) nor a full service airline, instead creating “a completely new kind of air travel experience.”
Fares will reportedly be at a similar level to LCCs, but service will provide select options from full service airlines that customers actually want.
No routes or timetables have yet been announced. The Dreamliner gives the airline scope for just about any route, from domestic to medium- and long-haul.
It is presumed the airline will be based at Tokyo Haneda or Narita airport.
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They are trying to compete with JAL’s LCC ZIPAIR using the same aircraft and basic livery.