Emirates has unveiled a new refresh to its livery, rolling out one of its Airbus A380 aircraft to show off the updated scheme.
Whilst not taking huge leaps away from the existing scheme, the new Emirates livery features a more dynamic UAE flag on the tailfin, with 3D effect to make it ‘pop out’ more.
The Emirates titles are also larger and bolder on the fuselage – 32.5% larger, in fact.
The airline is also introducing the Emirates logo in Arabic on aircraft winglets, which have been painted red.
Sir Tim Clark, President Emirates Airlinesaid: “Aircraft livery is the most instantly recognisable brand real estate for any airline. It’s a visual representation of our unique identity, something we wear proudly, and display in all the cities we fly to around the world. We’re refreshing our livery to keep it modern, without losing the key elements of our identity such as the UAE flag on our tailfin and the Arabic calligraphy.”
The first aircraft to wear the scheme is Airbus A380 A6-EOE, which will make its first flight in the scheme as EK51 from Dubai to Munich on 17 March.
The new livery will be gradually applied across the rest of the existing Emirates fleet with 24 aircraft, including 17 Boeing 777s, expected to sport the refreshed livery by the end of 2023. All new Emirates aircraft, from the first Airbus A350 entering the fleet in August 2024 will be delivered in this new livery.
This is the third iteration of Emirates’ livery since the airline began flying.
Emirates’ original livery in 1985 was designed by UK design company Negus & Negus. All of the airline’s subsequent aircraft colours were created by its inhouse design team.