LATAM to become one airline brand
LATAM Airlines Group – the combined company that runs TAM Brasil and the various LAN airlines is to merge under one brand from 2016, it has been announced.
In a statement today, the company said:
LATAM Airlines Group has decided to take another step forward to unify our brands under one name: “LATAM”.
With the new brand, we will continue the legacy of leadership that started decades ago with LAN, TAM and their respective affiliate carriers. Both brands contributed for many years to the growth and development of the region, and today more than ever, we are committed to the future of Latin America and connecting it to the world. The new brand allows us to offer a better, consistent service throughout our network, which in turn strengthens our position in the region.
“LATAM” will bring together all the passenger and cargo airline operations of the LATAM Airlines Group carriers: LAN Airlines and its affiliates in Peru, Argentina, Colombia and Ecuador; in addition to TAM Linhas Aéreas S.A., and its subsidiary TAM Air Transport Mercosur S.A. (TAM Airlines (Paraguay), and the cargo carriers comprised of LAN CARGO, LAN CARGO Colombia, ABSA (TAM Cargo) and Mas Air. The new brand will not impact the registered names of any of the above mentioned companies.”
The first aircraft in the new livery will appear in the first half of 2016. In the meantime, the logo here is the first sign of the new branding.