SAS Unveils a New Livery
SAS Scandinavian Airlines has today unveiled a brand new livery to coincide with its first Airbus A350 aircraft.
In keeping with the previous brand and heritage, the new SAS livery sees the blue tail extended down, and large silver lettering added to the fuselage.
The famous flags which represent the three countries which SAS belongs – Denmark, Norway and Sweden – are also retained, but modernised.
“The new livery design is a symbol of our future, a more sustainable and competitive future for SAS, but one that also embraces our heritage. Travelers from Scandinavia will recognize their home, while global travelers will encounter the renowned feeling of the Nordics,” says Rickard Gustafson, President and CEO at SAS.
The roll-out of the new SAS livery will follow the normal maintenance program of the aircraft, meaning the existing fleet will be updated with the new livery in accordance to an already scheduled repaint process each 5-6 years. All SAS aircraft will feature the new livery by 2024.
The first two aircraft to wear the new livery will be Airbus A350 SE-RSA, and the next A320neo.
The airline has created a website for its new look which goes into more detail about why it was chosen, the heritage of their brand, and with many different angles and views. See it here: https://www.flysas.com/en/newfleet/
What do you think? Leave a comment below!
We look forward to seeing their brand new livery in person. Remember, you can find out where SAS (and all other airlines) will be flying their A350 aircraft on our routes page, here: https://www.airportspotting.com/airbus-a350-routes/