Turkish Airlines’ low-cost subsidiary Anadolujet is being rebranded as AJet.
Based at Ankara and Istanbul Sabiha Gokcen airports, Anadolujet was founded in 2008 to fly low-cost flights. It is a 100% owned subsidiary of Turkish Airlines, and has a fleet of over 80 modern Airbus A320 family and Boeing 737 family aircraft.
Aktug Ates (GFDL 1.2 <http://www.gnu.org/licenses/old-licenses/fdl-1.2.html> or GFDL 1.2 <http://www.gnu.org/licenses/old-licenses/fdl-1.2.html>), via Wikimedia Commons
The airline has seen incredible growth in recent years, and its parent is keen to capitalise on this by introducing a modern brand change.
New Name and Livery
Aircraft painting is more than a mere change in colour. It serves as a powerful means of communication. The colours and design represent the corporate identity of the airlines.
Recently, AnadoluJet underwent a rebranding and now operates under the name AJet. We are honored to… pic.twitter.com/ser2Kfj08j
— Turkish Technic (@TurkishTechnic) November 24, 2023
The new name has been chosen as AJet, and comes with a brand new livery showcased this week at an event in Istanbul Sabiha Gokcen Airport.
A new livery has been designed, and painted on Airbus A321neo TC-LUC.
It features the new logo in large titles on an otherwise white fuselage, with a blue tail featuring a stylised ‘A’.
In a link back to its old identity, ‘Anadolujet’ titles also appear on the lower-rear fuselage.
The full introduction of AJet will come in the Spring 2024 timetable from next March. AJet is being given its own Air Operators Certificate (AOC) separate to that of Turkish Airlines. But it will continue to be owned by the national carrier.
Turkish Airlines Chairman Ahmet Bolat said: “We fully believe that AJet, with its new name, will become an important part of the low-cost aviation industry on a global scale.”
What do you think of the new name and livery? Leave a comment below!
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