Brussels Airlines and Tomorrowland have unveiled another special livery aircraft which features a tribute to the music festival and innovative use of social media and augmented reality.
“Amare” is the name of the new scheme, which has been painted on brand new Airbus A320neo OO-SBB. It was unveiled at a ceremony on 25 April.
The new Belgian Icon is a tribute to the world-famous music festival Tomorrowland.
Amare is the first aircraft to feature augmented reality in its livery as the bird comes to life when scanned through specific Social Media channels such as Instagram and TikTok. This feature provides The People of Tomorrow a first augmented storytelling behind the world-famous magical creature Amare, which symbolizes unity and transcending time and space. The whole design process of the livery took about 15 months and great attention has been given to details, from the feathers of the bird to the sparkles of the fireworks transitioning into the Brussels Airlines’ logo.
The Tomorrowland experience continues inside the aircraft where passengers will enjoy the impressive sound system and special mood lighting in the cabin.
Amare will not only bring the festivalgoers to Tomorrowland but will be operating commercial flights as from 26 April 2024. It will leave on its “maiden voyage” on 26 April 2024 to Tenerife, at 1.20pm, flight number SN3781.
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