Thomas Cook Airlines has painted two of its Airbus A321 aircraft to reflect its latest hotel portfolio, Cook’s Club.
The brand, which launched earlier this month, is a stripped-back hotel concept bringing a touch of urban cool to the beach. The first Cook’s Club will open in Hersonissos in Crete this June and Thomas Cook aims to attract a new audience to its package holidays who want a design-focused, casual and fun hotel in the heart of the action.
The two aircraft are OE-IGE (to become D-ATCD), which wears Sentido titles, and G-TCDV which wears Cook’s Club titles.
You can watch a video of G-TCDV being painted here:
Christoph Debus, Chief Airlines Officer, Thomas Cook Group says, “The two liveries look fantastic and we are very happy to support and promote two of the group’s own-brand hotels.
“In our group airline we are looking forward to a busy summer programme, flying to new long-haul destinations like Seattle and Phoenix, and Dubrovnik, Thessaloniki and Madeira to name just a few joining our growing number of short and medium haul routes.”
Ingo Burmester, Chief Hotels Officer, Thomas Cook Hotels & Resorts says, “Our own-brand hotels allow us to give our customers unforgettable holidays, whatever their preference and we want that to start the moment they board our aircraft.
“Our strategy is to strengthen the quality of our own-brand portfolio which now comprises eight brands. In addition, growing our airline is a key part of our group strategy, as demonstrated by a capacity growth of 10% in the group airline this summer.
“Our new flying ambassadors are a fantastic way to both collaborate and celebrate two key pillars within the Thomas Cook Group.”
The Cook’s Club A321 is branded “I (Thomas Cook yellow sunny heart) Cook’s Club” and will fly for Thomas Cook Airlines in the UK. The aircraft will move to its permanent base, Manchester airport in May, and will fly to beach destinations across Europe this summer.
The “I (Thomas Cook yellow sunny heart) Sentido” A321 will fly for Thomas Cook Aviation, based at Dusseldorf Airport.