Island Air new aircraft and business model
The airline, which is based at Honolulu, has revealed a new branding and colourscheme, and the first of its new ATR aircraft.
The comprehensive rebranding touches every aspect of the airline; from an enhanced website to a newly inspired aircraft livery design, including an exciting new logo mark and identity.
Along with the new look, Island Air is upgrading its fleet with ATR42 and ATR72 aircraft. The new aircraft are more fuel efficient, and carry more passengers than the Dash 8 aircraft that are being replaced. “We’ve been working on our new business model for well over a year and today, for the public’s first time viewing, we’re delighted to unveil our new look marking our new beginning,” said Lesley Kaneshiro, CEO of Island Air. “We will be the first to operate this comfortable ATR72 Jet-Prop aircraft in Hawaii and with additional aircraft delivery on the horizon, we’ll be Hawaii’s fastest growing inter-island carrier.”
Founded in 1980 to provide scheduled service between Princeville and Honolulu, the airline now offers 352 weekly flights between the islands of O’ahu (Honolulu International Airport), Maui (Kahului Airport and West Maui’s Kapalua Airport), Molokai (Ho’olehua Airport), Lana’i (Lana’i City Airport), Kaua’i (Lihue Airport), and the Island of Hawai’i (Kona International Airport). For reservations, flight information, and free membership in Island Air’s Cloud 9 Customer Rewards Program, visit our website.