Home Airline News Brussels Airlines Reveals New Livery

Brussels Airlines Reveals New Livery

by Matt Falcus

Brussels Airlines, the national carrier of Belgium, has revealed its brand new livery and corporate branding.

The livery adorns Airbus A319 OO-SSO as the first aircraft to appear in the new branding.

It sees the grey, blue and white scheme previously used now replaed by an all-white fuselage with a variety of red, blue and grey circles or bubbles on the tail and parts of the main fuselage.

Large blue Brussels Airlines titles appear over the forward fuselage.

As well as the first A319, a mockup of the airline’s A330 has also appeared.

As a consequence of the COVID-19 crisis, Brussels Airlines accelerated and intensified in 2020 its transformation plan Reboot Plus, in order to pave the way for a future-proof company that is able to face the competition, with a sound and healthy cost structure.

“We want to clearly mark the start of the New Brussels Airlines. For our customers, who deserve the best, but also for our employees, who are committed to the transformation that we’re pushing forward and to which they contribute every day. That is why today we present the visual translation of our new start. With this new brand identity, we are ready to show our customers, our employees, our partners and all other stakeholders that we are turning a page. As one of the four Lufthansa Group network airlines, we are building the way towards a promising future.  We see this new brand identity as a symbol of confidence in our company, re-emphasizing our identity as Belgium’s home carrier.”
– Peter Gerber, CEO of Brussels Airlines

What do you think of the new scheme? Leave a comment below.

 

 

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5 comments

Richard Carr November 18, 2021 - 3:10 pm

Yeah it is something different for plane spotters to photograph

Reply
Paul November 19, 2021 - 12:45 pm

Awful awful rebrand. To me it looks quite similar to Croatian Airlines, but worse than that, looks like it’s got some sort of disease! D- Should have done better.
I just hope they didn’t pay someone millions of Euros to come up with it.

Reply
John Peter Ward November 26, 2021 - 9:32 am

I also thought it was Croatian Airlines, it must have been thought up by a bunch of 5 year olds!

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Rob Cooze November 26, 2021 - 10:29 am

The new livery is modern, clean, and colorful. Well done Brussels Airlines!

Reply
Steve Tilbury November 27, 2021 - 8:31 pm

Yep, Croatian mark 2. How can they get it so wrong? I just hope they keep their special schemes and don’t paint them out with this dreadful livery.

Reply

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