HK Express, formerly Hong Kong Express, has revealed its new logo and aircraft livery.
The airline, which flies Airbus A320s, has turned itself into a low cost carrier (LCC) operating from Hong Kong to a number of destinations. Its latest route will link Seoul in South Korea from 30th March.
The airline hopes to have 11 A320s flying by the end of the year. They will wear the smart new livery seen here.
Mr. Andrew Cowen, Deputy CEO of HK Express explained, “The new logo and livery design will be rolled out across all of our branding towards the end of March. We wanted to establish a new brand for HK Express to reflect and support the amazing transition that HK Express has undergone in the past year, and the fresh, youthful and dynamic sense that the new design inspires fits perfectly with our ethos as Hong Kong’s one-and-only low fare airline. We look forward to the adventure continuing in 2014 and beyond!”