United Airlines Reveals New Livery

United Airlines has made a big reveal of its new livery and corporate branding at a ceremony today.

Sadly for them the livery was leaked a day before the reveal, with a first picture appearing on various websites – it is hard to keep something that large a secret, after all!

So, the new United livery is now a completely blue-and-white affair, ditching the gold that had remained from the Continental Airlines livery that was inherited when the two airlines merged in 2010.

It incorporates the existing swirling cheatline over a white body, as well as the globe logo on the tail, and now includes a grey underbelly and billboard-style UNITED titles.

The first aircraft painted in the scheme is Boeing 737-824 N37267 (I wonder if a MAX was originally planned for the unveiling?).

What do you think? I’ve heard some compare it to Pan Am, and others complain that it is missing the gold. Leave a comment below.



United’s Livery Through the Ages

Here are some of United’s previous colour schemes…

Chicago Municipal Airport - United Air Lines - DC-6


By Solitude [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

Dulles Airport

United at Dulles

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3 Responses

  1. Baz Manning says:

    It’s an improvement. A whole lot better than Lufthansa’s which has polarised opinion.

  2. David says:

    I like it looks good on the 737.

  1. May 9, 2019

    […] we previously reported, United Airlines has unveiled its new livery, to be rolled out across the fleet. First is Boeing […]

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